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Data Driven: Unicorn Upgrades – When Did They Happen? – Part 2

Unicorn companies are privately held startups that have attained a valuation of $1 billion or more. A rare feat that only relatively few companies...

Data Driven: Unicorn Upgrades – When Did They Happen? – Part 1

Unicorns. Aside from being mythical creatures, the term unicorn is also used to describe companies. In particular, privately held startup companies that are valued at $1 billion or more.

Most unicorn companies don't start out by owning their best, exact-match .COM domain name. When a company starts its life, domain names aren't necessarily a priority, so many opt for lesser names. Lesser names could include a prefix word (such as "Get" or "Try"), or they could be an alternative extension to .COM (such as .CO or .IO).

On their way to becoming a unicorn, many of these companies paid the sometimes vast amounts of money needed to acquire their exact-match .COM domain.

Data Driven: A List of Companies That Have Upgraded to a Premium .COM


Domain name upgrades are fairly common, but there are very few resources available with a specific list of companies that have upgraded their domain.

Prefix Analysis: Are “Get+Keyword” Domains Worth Investing In?

Looking through data on startups, I routinely come across companies using the appendage "Get" before their brand name, such as GetExample.com, if a company's name is "Example". For most companies, this isn't the most desirable domain. Their best domain, in this case, Example.com, is either too expensive for the company to acquire, or it's already in active use.If the company in question is already invested in the "Example" brand name, using the "Get" prefix seems to be one of the more popular types of domains for startups to use. Especially if they're offering a product or app. But are these types of domains investment-worthy? Should domain investors be acquiring these "Get" domains?

Data Driven: How Many Startups Actually Listen to Paul Graham’s Advice?

Paul Graham is, in short, one of the great innovators of the Internet era. Seven years after selling his company Viaweb to Yahoo! in 1998 for 455,000 shares of Yahoo! stock, Paul co-created Y Combinator to provide seed funding to startups with a bias towards tech and online ventures. Y Combinator has become the world's foremost startup accelerator and has previously invested in companies such as Dropbox, Coinbase, and Stripe.Along the way, Paul has received many accolades, including being listed in Business Week's 2008 edition of "The 25 most influential people on the Internet".

Data Driven: Which Extensions Are Startups Using in 2020?

Trends. Domain name investing is very often about profiting from trends. Many investors have made significant money from selling names in trending niches such as cryptocurrency, and CBD while some have even carved out a profitable corner by becoming experts in a specific domain extension.One of the primary buyers of domains in alternative extensions, such as .CO or .IO is a startup. Alternative extensions to .COM prove to be popular because there's more choice, and there's a higher chance of getting a premium .whatever brand name to promote their business.