Data Driven: A List of Companies That Have Upgraded to a Premium .COM

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Domain name upgrades are fairly common, but there are very few resources available with a specific list of companies that have upgraded their domain.

I have compiled a small database of verified domain name acquisitions since 2017 (along with their prices when I can). This database acts as a resource for anyone who needs it.    

Company NamePrevious DomainNew DomainPrice Paid
Year of Acquisition
Razerrazerzone.comrazer.comUnknown2017
Purpleonpurple.compurple.com$900,0002017
Sumosumome.comsumo.com$1,500,0002017
Covercoverinsurance.comcover.com$825,0002017
Squeezesqueezeapp.comsqueeze.com$150,0002017
Draftplaydraft.comdraft.comUnknown2017
Pillowpillowhomes.compillow.comUnknown2017
Hayhay.dkhay.comUnknown2017
Freedom Mortgagefreedommortgage.comfreedom.com$2,000,0002017
Knockawayknockaway.comknock.comUnknown2017
Closeclose.ioclose.comUnknown2018
Useruserengage.comuser.com$150,0002018
Packetpacket.netpacket.com$350,0002018
Zoomzoom.uszoom.com$2,000,0002018
Indigo Booksindigo.caindigo.comUnknown2018
ICEtheice.comice.com$3,500,0002018
Valley National Bankvalleynationalbank.comvalley.comUnknown2018
Jumpjumpbikes.comjump.comUnknown2018
Amazon Primeamazon.com/primeprime.comUnknown2018
Cameobookcameo.comcameo.comUnknown2018
Viewviewglass.comview.comUnknown2018
Keepgotokeep.comkeep.comUnknown2018
Ledgerledgerwallet.comledger.comUnknown2018
Loomuseloom.comloom.comUnknown2018
Crypto.commona.cocrypto.comUnknown2018
Neighborstorewithneighbor.comneighbor.comUnknown2018
Massdropmassdrop.comdrop.comUnknown2018
Jellyfishjellyfish.co.ukjellyfish.comUnknown2018
Alan Insurancealan.eualan.comUnknown2019
Carrotoncarrot.comcarrot.com$565,0002019
Huckleberryhuckleberry.cohuckleberry.comUnknown2019
Firefly Aerospacefireflyspace.comfirefly.comUnknown2019
DoubleDutchdoubledutch.medoubledutch.com$20,0002019
PhraseAppphraseapp.comphrase.comUnknown2019
Voilavoila.cavoila.comUnknown2019
Hippomyhippo.comhippo.comUnknown2019
Mercurymercury.comercury.comUnknown2019
Julygetjuly.comjuly.comUnknown2019
Roomgetroom.comroom.com$1,500,0002019
Peacock Streamingpeacocktv.compeacock.comUnknown2019
Shieldcashshield.comshield.comUnknown2019
Aestheticplatodesign.comaesthetic.comUnknown2019
Extendhelloextend.comextend.comUnknown2019
Mealmeal.nlmeal.com$1,000,0002019
Enemyenemyeyewear.comenemy.com$43,0002019
Rubycallruby.comruby.comUnknown2019
Routerouteapp.ioroute.comUnknown2019
Chiefjoinchief.comchief.comUnknown2019
Notionnotion.sonotion.comUnknown2019
Gemzensourcer.comgem.comUnknown2019
Voicevoice.iovoice.com$30,000,0002019
Nursing.comnrsng.comnursing.com$950,0002019
Paw.comtreatadog.compaw.comUnknown2019
Oats Overnightoatsovernight.comoats.comUnknown2019
Surprisesurprisehr.comsurprise.comUnknown2020
Yapyap.coyap.comUnknown2020
Stashstashinvest.comstash.comUnknown2020
Orchardorchardhomes.comorchard.comUnknown2020
Auraauracompany.comaura.comUnknown2020
Capsulecapsulecares.comcapsule.comUnknown2020
Evolutionevolutiongaming.comevolution.comUnknown2020
Resolveresolve.netresolve.comUnknown2020

 

If you have any more one-word .COM domain name upgrades or rebrands that I’ve missed, please comment below and I’ll add them in.

 

Further Reading

It’s valid to ask why some companies opt to upgrade their domain names, which is why I have partnered with domain brokerage company Media Options to create a series called “On the Record”, in which I interview CEOs, entrepreneurs, and company representatives to discover why organizations are willing to pay six, seven, or eight-figures to acquire a certain domain. Here are some of those interviews:

Note, some of the upgrades mentioned in the table above may not be outright purchases. They may be leased, or on a payment plan.

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Andy
Andy
1 month ago

Absolutely brilliant article, Iles. There’s several others including Extend.com (prev. HelloExtend.com), Jellyfish.com (.co.uk to .com). Sure many others too.

Andy
Andy
1 month ago
Reply to  Andy

Another recent one was Evolution.com (EvolutionGaming.com >)

Ray
Ray
1 month ago

DoubleDutch.com was auctioned off on NameJet and subsequently won for $20,000 on March 26 2019.

Michael Anthony Castello
Michael Anthony Castello
1 month ago

We sold Rate.com to Guaranteed Rate.

Tim
Tim
14 days ago

When I was at Tuft & Needle, we acquired TN.com. Our biggest competitor (Casper) went from caspersleep.com to casper.com.

AppSumo.com went to Sumo.com for $1.5m (Noah Kagan’s startup).

My buddy’s startup went from oatsovernight.com to oats.com.