Block.one Was the $1,080,000 Buyer of Bullish.com

After selling last year for $1,080,000, the Bullish.com domain name has laid dormant in a MarkMonitor account. The WHOIS information currently shows generic registrar details, obscuring the identity of the owner. With the name being the subject of such a monumental sale, many have been curious about the buyer of Bullish.com’s identity.

Yesterday, I suggested that a company called Block.one may have been the buyer of Bullish.com. This was due to some noticeable patterns and similarities between Bullish.com and the company’s record-breaking $30 million acquisition of Voice.com in 2019. Accompanied by recent activity on Block.one’s EOS token network and you have a strong case for Block.one being the buyer.

Jamie Zoch of DotWeekly, an expert domain researcher, managed to expand on this and confirmed that the domain had indeed been acquired by Block.one:

Jamie kindly shared this research technique with me, which I was able to use, confirming what Jamie had seen.

It is unclear what Block.one will eventually use Bullish.com for, but movements on Block.one’s EOS token exchange may suggest the name will be used in conjunction with Block.one’s own EOS network.

About James Iles

James Iles is a domain name industry writer and publisher of JamesNames.com. You can contact me here, or follow me on Twitter @jamesiles.

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.