After $1,080,000 Sale, Launches Private Beta

In 2020, was acquired for $1,080,000 in a deal brokered by GoDaddy.

For several months, the domain laid dormant in a generic MarkMonitor account with few clues as to who owned the name. Some combined detective work from myself and Jamie Zoch revealed that, the company behind the $30 million domain purchase, also acquired

Now, has launched Bullish, a standalone company operating on Bullish is a crypto exchange with much hype leading up to its launch. According to CoinDesk, Bullish is set for a public listing on the New York Stock Exchange thanks to a merger with the special purpose acquisition company Far Peak Acquisition, led by former New York Stock Exchange President Thomas Farley.  The merged company has a pro forma equity value of $9 billion. now hosts a private beta version of the Bullish crypto exchange. There are relatively few details available on Bullish’s public-facing website, but it is claimed that Bullish will “offer an unprecedented combination of deep liquidity, automated market making, and industry-leading security and compliance.”

This pilot program for Bullish will last for 7 weeks, according to an announcement from the company.

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