For several months, the domain laid dormant in a generic MarkMonitor account with few clues as to who owned the name. Some combined detective work from myself and Jamie Zoch revealed that Block.one, the company behind the $30 million Voice.com domain purchase, also acquired Bullish.com.
Now, Block.one has launched Bullish, a standalone company operating on Bullish.com. Bullish is a crypto exchange with much hype leading up to its launch. According to CoinDesk, Bullish is set for a public listing on the New York Stock Exchange thanks to a merger with the special purpose acquisition company Far Peak Acquisition, led by former New York Stock Exchange President Thomas Farley. The merged company has a pro forma equity value of $9 billion.
Bullish.com now hosts a private beta version of the Bullish crypto exchange. There are relatively few details available on Bullish’s public-facing website, but it is claimed that Bullish will “offer an unprecedented combination of deep liquidity, automated market making, and industry-leading security and compliance.”
This pilot program for Bullish will last for 7 weeks, according to an announcement from the company.