In 2009, Rick Schwartz announced his sale of Candy.com for $3 million. The buyer, G&J Holdings, built Candy.com into a premier distributor of candy products, with SimilarWeb estimating that Candy.com receives around 72,500 visitors per month.
Throughout Candy.com’s development, Schwartz reportedly received royalties and kept a 10% ownership stake.
Over a decade on, and Candy.com has been sold again. DomainInvesting.com’s Elliot Silver broke the news after noticing that Candy.com moved into an escrow holding account operated by attornies Greenberg & Lieberman LLC.
Details of the sale, facilitated by Andrew Miller and Saw.com’s Amanda Waltz, have not been disclosed, but WHOIS has updated to show the buyer.
According to WHOIS, the new owner is Candy Digital Inc. of New York.
After some research, it turns out that Candy Digital Inc. is a brand new company, with paperwork filed in New York City on March 19, 2021. It seems, then, that a new company has been formed with Candy.com in mind.
Will Candy Digital Inc. develop Candy.com into an e-commerce store? As of writing, the domain name doesn’t resolve, but I’d be surprised if it stays that way for long.