Did Amazon acquire Blink.com?


Multinational tech company Amazon owns some great domain names, but has it just added one more to its premium portfolio?

In December 2021, DomainGang reported that Blink.com moved into an Escrow.com-controlled account. Escrow.com, a leading provider of domain name escrow services, will often show up as a domain’s registrant for domain name concierge transactions.

By the end of December 2021, Blink.com moved to MarkMonitor, a domain management company employed by some of the largest brands around the world. As of publishing, the new owner’s identity has been obscured by Whois privacy protection, but we may know the buyer’s identity already.

Was Blink.com acquired by Amazon? After all, MarkMonitor is the registrar of choice for Amazon’s collection of domains including Amazon.com, Podcast.com, and Prime.com.

The global marketplace purchased Blink, a camera maker, in 2017 for $90 million. There was little coverage at the time, but it was nonetheless a significant addition for Amazon.

Today, Amazon manufactures a range of security products under the Blink brand. While these products are predominantly sold via Amazon.com, Blink’s official website leaves a lot to be desired.

Operating on BlinkForHome.com, the site currently pushes visitors to Amazon’s marketplace. Could an addition of Blink.com mean an overhaul of Blink’s standalone site?

With its other smart security brand, Ring, Amazon prominently uses the Ring.com domain in advertising. Could Amazon have acquired Blink.com to significantly upgrade its Blink brand?

 

Thanks to Jamie Zoch for sharing information with me.

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