The NFT industry has gone from strength to strength since the beginning of the year. With new investors and brands entering the space every day, plenty of funds and attention are being diverted to the non-fungible tokens. As ever, at the heart of NFT projects are the domain names that host the platforms. Here are six of the best premium domains being used in the NFT industry.
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Known as the $30 million domain, Voice.com set a record as the largest publicly disclosed domain sale of all time when it was acquired by Block.one in 2019. Originally hosting a blockchain-based social network, Voice.com pivoted in 2021 to become an NFT platform. The project boasts an environmentally friendly platform with zero gas fees and the ability to buy NFTs directly with credit cards.
Each user and every NFT has a dedicated Voice.com URL, such as my own – voice.com/james.
According to DomainIQ’s WHOIS history, Lazy.com has been a part of Mark Cuban’s domain portfolio since 2013, but the serial entrepreneur finally put the domain to use in 2021. In March, Cuban launched Lazy.com as a digital art gallery for “the lazy way to create and show a gallery of your own NFTs.”
SimilarWeb shows that Lazy.com had 530,000 visitors in April 2021, but that dropped to 150,000 by August 2021.
Candy.com was, unsurprisingly, a candy store following a $3 million purchase of the domain in 2010, but the domain changed hands for an undisclosed fee in 2021. It was acquired by Candy Digital Inc., which turned out to be an NFT partnership between Michael Rubin, Michael Novogratz, and entrepreneur Gary Vaynerchuk.
Candy Digital has now started to sell NFTs, with the company is using Candy.com as the base for information on its NFT auctions. The first NFTs to be sold in partnership with MLB was a 1-of-1 NFT of Lou Gehrig’s “Luckiest Man” speech.
While Voice.com, Lazy.com, and Candy.com may already be on your radar, it’s possible that Modern.com isn’t. According to the website at Modern.com, the domain will host an NFT platform that will “support great artists.” Little is known about the project or the owners as of writing.
The Meme.com domain was acquired for $1.25 million in a deal brokered by Brannans and Dotkeeper. Meme, from the Greek mimema, meaning “imitated,” is a term that describes viral images that are usually embellished with text. According to a CoinDesk article, Meme.com is setting out to “unite meme markets and trends with ‘memetic tokens,’ NFTs, and digital art.” The company behind the Meme.com domain said content around each meme is crowdsourced by the community and the most popular memes receive rewards that include special NFT art.
Clout is a service that aims to bridge the gap between social media and NFTs by turning Instagram and TikTok posts into NFTs. The website prompts fans to support creators by “collecting their authentic original creative content as NFTs.”
It looks as though the domain was acquired in 2021 in a deal brokered by Grit Brokerage.